Digimarc Engage Product Brief
Product brief promoting the Digimarc Engage product.
Product brief promoting the Digimarc Engage product.
A white paper discussing the importance of product authenticity amid an increase in counterfeiting and goods diversion.
As the world becomes increasingly digitized, consumers and marketplaces alike will demand the same from businesses no matter the industry. While many have been quick to digitize project management, processes, or paperwork, most have been slow to digitize one of the most important things — their products.
People want to know that the goods they buy are real. For brands, the stakes are incredibly high as a single encounter with a fake product can lead to reputational damage that is difficult to overcome. As more consumers will buy for loved ones this holiday season amidst an increase of online shopping options and several newsworthy seizures of goods at U.S. borders, it’s more important than ever for brands to understand exactly how consumers feel about counterfeit goods and the impact on their trust.
Digital watermarks and QR codes are revolutionizing how brands connect with their products and consumers. While they are both beneficial for brands, depending on your needs one may be better than the other.
A white paper discussing the importance of digitizing products in today's modern age.
This content is for a landing page meant to help healthcare professionals and academics find providers in their area.
This blog discusses the importance of reputation management for service-oriented businesses.
This blog discusses the importance of market segmentation and how companies can make it work for them.